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Coca-Cola and WWF in fight to save the Polar Bear
Polar Bears are huge part of the Coca-Cola company’s brand and have been the highlight of many of its ad campaigns. After taking aggressive public steps to “fight” global warming this past year and...
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SeaWorld Orlando Brings Antarctica to You
Remember SeaWorld Ohio? I do … spent several summer days there as a kid enjoying the Orca and Dolphin shows… and the Penguins exhibit! Well, now a little piece of that SeaWorld memory can be shared...
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2013 SuperBowl Cheers
Superbowl excitement is over and so is another exciting round of ridiculous commercials! So who tops your list? You can see all the ads here on Ad Age if you missed one, or two. My Top 5 Picks for 2013...
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KUDOS – 72andSunny is Ad Age’s Agency of the year
Congrats to the bold move’s from 72andSunny this past year that helped get it recognized as the Ad Age Agency of the Year. The agency grew several of its accounts including moving from a project agency...
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Facebook Campaign Success for Doritos/Frito-Lay
According to a recent AdWeek article, the Frito-Lay brand—which had anchored its “Crash the Super Bowl” campaign on a microsite in years past—drew nearly 100 million views for the five finalist videos...
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The Art of the Client PITCH
Getting new clients is a challenge in any business so why should the advertising business by any different? There are a number of factors to consider when chasing that new fish around town… or if that...
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SMUCKERS Innovation Overload
According to AdAge, the Ohio-based and family-owned, J.M. Smucker’s Co is planning to unveil nearly 90 NEW Products in the coming year. From the article: Planned offerings include a new line of “Life...
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FTC Revises Online Advertising Disclosure Guidelines
The Federal Trade Commission today released new guidance for mobile and other online advertisers that explains how to make disclosures clear and conspicuous to avoid deception. Read full disclosures...
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Enhance Your Content Marketing!
Here are 9 great tips from PRNews Online about enhancing your content marketing… 1. Start with your audience. Listen and find our what your audience needs 2. Work like the pros. Its about finding best...
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Facebook Social Impact with Shares or Likes?
Everyone wants their customers to join the social media craze and LIKE them on Facebook… but what does this mean to marketers. Where is the value in a LIKE? Ad Week’s Christopher Heine, found that...
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Pepsi Bringing New Style to Can Design
PepsiCo has been very busy reconnecting with its customers through its new Pepsi bottle shape and now limited-edition Diet Pepsi 7.5-ounce cans designed by HGTV star Vern Yip – who I totally loved on...
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A Traveling Toilet Test Lab?
Yes, that’s right, a traveling toilet test lab, brought to you by Kohler… an innovative concept to educate and get plumbers, contractors, remodelers and interior designers to test its toilet flushing...
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Publishing’s Native Ad Trend
According to a recent article on Ad Week, Heart Magazines is the latest publisher to join the native gold rush, with new products that will let advertisers run their messages into editorial real estate...
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Are Branded Pages More Effective Than Paid Ads?
An interesting article on eMarketer suggested that brands rely more on branded pages than on paid ads. In fact its estimating that social network ad spending will increase to $4.2 billion by the end of...
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Twist on New Ben & Jerry’s Flavor Voting Contest
The newest flavor to be created from the freezers within Ben & Jerry’s shops will be created from user-generated content… kind of. The innovative “Scoop Truck” tour, which launched a bus on each...
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Millennials Re-define Brand Value
“Millennials don’t just want to buy your brand, they want to be a part of it.” Wow, that’s the best summary I’ve ever heard of what Millennials stand for with their buying power. In this article by...
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NYC Battles Sugary Drinks
The health department of New York City is once again challenging its citizens to fight against sugary drinks in its “Pouring on the Pounds” campaign. As you may recall, it recently attempted to ban...
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The 2013 Weinermobile Run
Finally some summer weather and I can’t help but think of sunscreen, ice cream and Wienermobiles… well hotdogs really but in this case its Oscar Mayer. The great Wienermobile Run of 2013 encourages...
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25th Anniversary of the Last Great Ad Slogan
Let’s join AdWeek in wishing a Happy 25th Birthday to the Nike “Just Do It” slogan created by Wieden +Kennedy, possibly the last great tagline in advertising history.
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Creative Ways to Capture Leads
While not everyone is the best writer or can afford to pay one for every marketing campaign, it is critical to communicate your products and services and their value to prospective customers....
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